One of my favorite social media campaigns was Lay's "Do Me a Flavor"
Lay’s created a social media campaign to let fans create a new flavor of chip. With a $1 million prize for the winning flavor, Lay’s went all out in getting fans to participate in the contest. There were over 3.8 million submissions between July 20 and Oct. 6 in 2012. Lay’s then narrowed down the choices to the top 25 flavors which they manufactured and tested, and then finally narrowed down to the top three of Cheesy Garlic Bread, Chicken & Waffles, and Sriracha.
In 2013, fans were able to purchase these three flavors in stores, and then vote via Facebook or on Twitter for their favorite flavor and decide the million dollar winner.
I thought this was a clever way to get fans to participate in the creation of a new flavored chip and it was a very successful social media campaign.
This is an interesting campaign! I would love to hear more details about it next week!
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